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January 13

Hayes Fashions: Dresses Part 2

I’m picking up right where I left off with the Hayes Catalog scans: oodles of dresses.

For those of you who may have missed my prior posts the links are just below if you’d like to see more.

Hayes Fashions: Coats
Hayes Fashions: Dresses Part 1

Let’s jump right in, shall we?

These first three dresses are among my favorites from today’s post:

I love all the small details.  The dress on the far left has a cute ‘bow’ made up of cording that is gathered at the center by some sort of clasp.  The dress in the middle also has a great neckline detail with a band that goes through tabs. The dress on the far right is a pretty one with all of it’s pintucks.

These are pretty too, the lines of the dresses are more 60’s than 50’s imo.

These are nice simple, shirt-dresses.

Adding inflation these $9.98 dresses would cost $78 today.  This seems a bit steep for a basic dresses.

The scallop bodice on the right dress is great.  I could see making this in a bright color, like an emerald-green.

These dresses are a bit more reasonable ($62 today) but they look more dressy and nicer to me than the shirt-dresses.

I love all of the button-tab details Hayes uses to accentuate different parts of the figure: hips, shoulders, necklines, etc.

Check out the middle dress: the font bodice is cinched but the back is very loose.  I guess it’s a compromise to defining a waist.  This seems like a great example of a dress that is in between 50’s and 60’s fashions.

The dress on the far left has a lovely square design starting at the bust going up towards the shoulder.  I also love the simple waist-pleating on the skirt.

Some more basic shirt dresses and at $3.98 the price is much nicer.  That would be $31 dollars today.  I could definitely see buying the two on the left and perhaps the one in the middle for that price.

How cute is the dress on the far right?!  The little bows and the contrast checker design on the sleeves and down the center front.

These next two pages are house dresses and lounge dresses.

The bathrobe on the lower left is adorable!  I would feel so pretty wearing this around the house.

Well, that’s all I have for you today.  Coming up next are separates and footwear.  :)

What do you guys think? Did you see anything that caught your eye that I missed?

  1. Ginger / Jan 13 2012

    Wow, these are so sweet! I would feel pretty every day if I dressed like this!

  2. Audie / Jan 13 2012

    I have been looking for a picture just like that pintuck one forever! Betty wears an identical dress on Mad Men that I just loved, but I haven’t been able to find a screen shot of it on the internet. Thank you so much for posting it so that I can finally save the image in my inspiration folder!

  3. Qui / Jan 13 2012

    oh man, I’d like to order several of those shirt dresses!! So lovely…

  4. Ruth / Jan 15 2012

    It’s probably worth remembering, when you’re thinking about the cost of the dresses, that they wouldn’t have been made off-shore. You want jobs and a healthy economy? That’s what it costs, and that’s why many women would plan their wardrobe carefully and buy just a few new things every season, not new things every week the way most do now. Frankly, I think the real cost of having a massive wardrobe packed with endless cheap variety is much much higher.

    • Liz / Jan 15 2012

      That’s such a good point, Ruth! Thanks so much for sharing your thoughts, it helps to put clothing and wardrobe planning in perspective.

  5. Couturette / Jan 16 2012

    The best thing are the funny hand poses and how they all look so neat and proper and obviously very proud that they are the perfect female role models. 50ies 60ies were such a prudish period!
    But the dresses are nice anyway.

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